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Program Description

Throughout California corridor plans are increasingly being used to orchestrate public and private investment activities along targeted streets–harnessing the potential of complete street improvements, infrastructure upgrades, compatible land use, density, and desired building forms to encourage infill development and economic revitalization.

Come hear from our dynamic panel of planning, economic, urban design, transportation and development professionals as they discuss:

  • The essential elements of effective corridor plans
  • Development feasibility and economic forecasting
  • The evolving art of form-based coding
  • Complete streets as an investment in the public realm
  • New approaches to urban design in the public right-of-way
  • The benefits of certainty and predictability in the permitting process
  • New directions in infrastructure financing
  • The untapped potential of parking benefit districts

Our keynote speaker will be CNU co-founder Elizabeth Moule of Moule-Polyzoides.  

A $10 discount is available for anyone who attended our Planner’s Night Out Event on 10/24. Please check e-mail for discount code. We are also offering a $10 discount to members of  AEP, WalkSan Diego, Move San Diego, ULI, SDAF, AIA, ITE, APWA, C-3, SD Environment & Design Council, and the Livable Streets Coalition. Please check e-blasts for discount code or contact Greg Konar.


Introduction by BILL FULTON, AICP, Planning Director, City of San Diego

Moderated by KATHY GARCIA, FASLA, Planning and Community Development Director, City of Del Mar

KAREN GULLEY, Principal, The Planning Center | DC&E
Karen Gulley is a Principal and practice area leader for transportation planning projects at The Planning Center | DC&E. Karen has over 25 years of experience in all facets of community planning and design for private and public sector clients. She has developed and maintains a solid practice in TOD, infill development, and corridor revitalization. She specializes in assisting local communities with evaluating the potential corridor repositioning and for transit-oriented development associated with light rail and BRT. Karen’s work ranges from vision plans to implementation strategies, each developed in a collaborative effort with city staff, transit agencies, and the public. She has led teams on large community revitalization projects and has an excellent track record coordinating and directing large, multiple-firm teams for single- and multiple-agency clients. Karen is certified with the International Association for Public Participation (IAP2). She regularly facilitates public meetings and workshops and is adept at establishing a rapport with her audience, communicating complex and often controversial issues clearly and accurately. Karen provides expertise in project visioning and implementation and enjoys the challenges of project processing, negotiating conditions of approval, responding to political considerations, and handling communication between stakeholders.

PAUL C. MARRA, Senior Principal, Keyser Marston Associates, Inc.
Mr. Marra is a Senior Principal with Keyser Marston Associates, Inc. in the San Diego office.  He has nearly 30 years experience in real estate market and financial evaluation, fiscal and economic impact assessments, and public/private partnerships.  His areas of concentration include: revitalization strategies for in-fill and transit-oriented development; feasibility assessments and transaction structuring for commercial, mixed-use, and multi-family developments; and financial analyses in support of affordable housing policy and transactions. Mr. Marra served as 2012 President of Lambda Alpha International San Diego.  He is a member of the Urban Land Institute, American Planning Association, and San Diego Housing Federation.  Mr. Marra graduated Phi Beta Kappa from The Johns Hopkins University with a B.A. in sociology.  He studied in Latin America as an exchange student and maintains his fluency in Spanish.

TONY PEREZ, Director of Form-Based Coding, Opticos Design
With over 26 years of planning experience—12 as a public sector planner, and the past 14 years as a consulting professional writing Form-Based Codes—Tony is an expert at working with communities to establish and translate policy direction into clear and implementable development standards. Tony learned the craft of preparing Form-Based Codes while working on a variety of projects over the past 14 years with Stefanos Polyzoides, Paul Crawford, Alan Loomis, and David Sargent. Since 2000, Tony has prepared or is in the process of preparing 22 Form-Based Codes, coauthoring eight, contributing to and peer-reviewing eight, totaling 38 codes.  Most recently, Tony’s work on the City of Santa Ana’s Transit Zoning Code was one of two winners in the United States of the 2012 Driehaus Award for Form-Based Codes. Tony is finalizing the Revised Public Draft Fresno Code for 13 square miles of that large California city. He is also part of the team that was recently assembled to rewrite the Los Angeles Zoning Code.

JEFFERY LAMBERT, AICP, Community Development Director, City of Ventura
Jeffrey Lambert serves as the Community Development Director for the City of Ventura and received his Master of Planning from USC in 1988 and his membership to American Institute of Certified Planners (AICP) in 1990. Jeffrey’s affiliation with the American Planning Association began in 1992 as the Annual Conference Chair, followed by Workshop Director (1993-1995), Los Angeles Section Director (1994-1996), California Chapter President (2001-2002), and, most recently, Region VI National Board Member (2006-2010). Jeffrey joined the City of Ventura as the Community Development Director in June 2009.   As Director, Jeffrey oversees the Planning division, Economic Development & Revitalization division, and Building & Safety division with a staff of 42.

SETH TORMA, AICP, Senior Planner, KOA Corporation
Seth Torma has 14 years of progressive transportation planning and engineering experience.  His experience in transportation has a focus on projects that involve smart growth, complete streets, active transportation and community engagement. He manages the KOA-San Diego office and is a frequent lecturer at UC San Diego for active transportation and CEQA courses. He is also an active member of the APA – San Diego’s Complete Streets Committee, and a contributing author of the joint Walk San Diego/APA From Policy to Pavement – a exploration of complete streets best practices.  He is passionate about creating vibrant and dynamic communities by enhancing the streets we bike, walk and drive.

ELIZABETH MOULE, Principal, Moule & Polyzoides  – KEYNOTE SPEAKER
Ms. Moule’s career includes architecture, urbanism, real estate development and education. A native of Pasadena, California, she holds a M.Arch. from Princeton University, a B.A. from Smith College in Art History and Government, and attended the Institute for Architecture and Urban Studies. She is a cofounder of the Congress for the New Urbanism (CNU) and is an emeritus member of its Board of Directors. A founding partner of Moule & Polyzoides, Architects and Urbanists, she is a national leader in environmental sustainability and created one of the greenest buildings in the world, the Robert Redford Building for the Natural Resources Defense Council in Santa Monica, California. She recently coauthored the CNU’s Canons of Sustainable Architecture and Urbanism, companion to the Charter of the New Urbanism. Ms. Moule’s experience ranges from the design of educational, institutional, commercial and civic buildings to historic rehabilitation, housing, campus planning and large urban design projects at all scales.

SCOTT EHRLICH, Principal, InSite Development
Scott Ehrlich specializes in the financing and development of affordable housing projects. Over the past 15 years Scott has been an integral part in creating over 4,000 newly constructed and rehabilitated apartments throughout California, creating quality affordable housing and social services designed specifically for families, seniors, the mentally ill, and emerging artists.  In 2009, Scott had a vision to change the image of Lancaster, California. Working closely with elected officials and City staff, a plan grew to create a vibrant walking downtown corridor where residents of the community would gather and enjoy themselves. Just three years later, the new Lancaster BLVD emerged as a completely revolutionized destination. The BLVD has won numerous awards, including the APA Planning Excellence in Implementation Award of Merit, the 2012 National Award for Smart Growth Achievement, the 2012 California Redevelopment Association Award of Excellence, and the 2012 California Downtown Association Award.

STEVE GUNNELLS, AICP, Chief Economist, The Planning Center|DC&E
Steve Gunnells’ career spans the spectrum of community planning and economic development. His experience and education enable him to mold municipal plans and regulations that are grounded in regional and global economic realities and that harness market forces to enhance a community’s fiscal foundation. His goal is not only to overcome existing challenges, but to help communities create visionary plans that capitalize on the possibilities. Steve communicates this sometimes complex subject matter clearly, using effective and understandable language. Before joining The Planning Center|DC&E, Steve worked as a community planning and economic development consultant for communities and developers in Michigan and Ohio. He has also served as the field director for a consulting team on a World Bank project in Yemen, an Economic Development Fellow with the International Economic Development Council, and a county planning director in Virginia.

BRIAN CANEPA, Principal, Nelson\Nygaard Consulting
Brian Canepa has more than seven years of transportation planning experience. He specializes in developing innovative parking and transportation measures, transit-oriented development (TOD) policies, and Transportation Demand Management (TDM) programs designed to promote prudent sustainability through reduced reliance on automobiles. Brian has crafted parking plans for several cities to maximize parking and transportation resources through mechanisms such as parking occupancy targets, shared parking provisions, and blended parking requirements. Brian is an in-demand speaker in his field and in 2008 delivered his presentation “Parking and Traffic in High Density Areas-Myths, Realities, and Solutions” at the APA San Diego Section workshop: “Making Density Work”.


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